设计2025，Vol.38Issue(3)：11-15,5.
基于地域文化传播的江南水乡古镇视觉形象设计研究
RESEARCH ON VISUAL IMAGE DESIGN OF JIANGNAN WATER TOWN BASED ON REGIONAL CULTURE COMMUNICATION—TONGLI ANCIENT TOWN AS AN EXAMPLE
摘要
Abstract
Based on the existing visual image of the ancient town of thousands of towns one side,image convergence and other problems.The study proposes the visual image design method from the perspective of"regional culture",and utilizes the cultural advantages to spread the spirit of ancient town.On the basis of analyzing the composition of the image of ancient towns in Jiangnan water towns,the study proposes"translating cultural symbols to promote the visibility of the image of ancient towns","shaping cultural brands to enhance the recognizability of the image of ancient towns","creating cultural space to enhance the perceivability of the image of ancient towns",and"creating cultural space to enhance the perceivability of the image of ancient towns",taking the example of the ancient town of Tongli.The strategic framework of"translating cultural symbols to promote the visibility of the image of the ancient town","shaping cultural brands to enhance the recognizability of the image of the ancient town",and"creating cultural space to enhance the perceivability of the ancient town image".The new design path promotes the organic combination of regional cultural heritage and modernization.关键词
地域文化/江南水乡古镇/视觉形象设计/符号转译/文化品牌/文化空间Key words
Regional culture/Jiangnan water town/Visual image design/Symbol translation/Cultural brand/Cultural space分类
社会科学引用本文复制引用
金小雅,魏洁,王雨辰..基于地域文化传播的江南水乡古镇视觉形象设计研究[J].设计,2025,38(3):11-15,5.
