设计2025，Vol.38Issue(3)：16-19,4.
乡村振兴视域下特色农产品IP形象设计与应用研究
RESEARCH ON THE DESIGN AND APPLICATION OF THE IP IMAGE OF CHARACTERISTIC AGRICULTURAL PRODUCTS FROM THE PERSPECTIVE OF RURAL REVITALIZATION
摘要
Abstract
Against the backdrop of the national implementation of the rural revitalization strategy,this paper aims to boost the development of the rural economy.Taking the characteristic agricultural products in Baodi,namely the"Three Spicy Crops of Baodi",as the starting point,it seeks effective ways to enhance the brand value and market competitiveness of agricultural products,so as to provide certain references for the development of characteristic agricultural products in rural revitalization.Taking the"Three Spicy Crops"in Baodi as a case study,this paper deeply analyzes the IP image design process of this regional characteristic agricultural product.It also explores the application strategies of this IP image in aspects such as product packaging,cultural and creative communication,etc..An IP image of the"Three Spicy Crops of Baodi"has been successfully designed,which integrates the regional cultural characteristics of Baodi and has great market potential.Moreover,it has been applied in packaging and cultural and creative products.This will elevate the brand value and market competitiveness of the"Three Spicy Crops of Baodi",blaze a trail for the brand building of characteristic agricultural products in rural revitalization,and offer reference methods for relevant research and practice.关键词
乡村振兴/特色农产品/IP形象设计/应用研究/宝坻三辣Key words
Rural revitalization/Characteristic agricultural products/IP image design/Applied research/The Three Spicy Crops of Baodi分类
社会科学引用本文复制引用
张翠华..乡村振兴视域下特色农产品IP形象设计与应用研究[J].设计,2025,38(3):16-19,4.基金项目
2022年天津市教育科学规划课题—乡村振兴背景下地方高校双创型艺术设计人才培养模式研究(课题编号:HIE220205) （课题编号:HIE220205）
