沈阳体育学院学报2025，Vol.44Issue(2)：116-122,7.DOI:10.12163/j.ssu.20241208
人工智能助推冰雪体育旅游发展的风险研判与应对方略
Risk Assessment and Countermeasures of Artificial Intelligence Boosting the Development of Ice and Snow Sports Tourism
摘要
Abstract
In the new development stage,artificial intelligence technology has gradually become an important starting point for the development of ice and snow sports tourism.By using the methods of literature review and logical analysis,this paper deeply studied the value,risks and countermeasures of artificial intelligence boosting the development of ice and snow sports tourism.It believes that artificial intelligence boosts the development of ice and snow sports tourism by enhancing interactive communication experience,helping to improve the quality of supply,meeting personalized needs,promoting scene innovation and upgrading,and improving management and operation efficiency.However,there are also potential risks such as technology operation,data security,value ethics and market disruption.The reasons lie in the imperfect policy and standard system of smart ice and snow sports tourism,the adaptability deviation between artificial intelligence and ice and snow sports tourism,the prominent structural contradiction between the supply and demand of high-end composite talents,the unestablished subject cooperation and supervision mechanism and the insufficient normative core data of ice and snow sports tourism.Based on the above,the countermeasures are proposed to establish and improve the system of laws,regulations and standards;to strengthen the innovation of ice and snow sports tourism intelligent technology;to improve the quality of employees and professional and technical personnel;to clarify the responsibilities and value positioning of multiple subjects;and to adhere to the equal emphasis on data information increment and quality improvement.关键词
冰雪体育旅游/人工智能/高质量发展/技术赋能/风险规制Key words
ice and snow sports tourism/artificial intelligence/high-quality development/technical empowerment/risk regulation分类
社会科学引用本文复制引用
李创,阚军常..人工智能助推冰雪体育旅游发展的风险研判与应对方略[J].沈阳体育学院学报,2025,44(2):116-122,7.基金项目
国家社会科学基金一般项目"现阶段推进'三亿人参与冰雪运动'的阻力及其化解研究"(20BTY028). （20BTY028）
