沈阳体育学院学报2025，Vol.44Issue(2)：123-129,7.DOI:10.12163/j.ssu.20241457
依托大型体育赛事促进商旅文体深度融合发展的理论逻辑与推进指向
Theoretical Logic and Advancing Direction of Promoting the Deep Integration and Development of Business,Tourism,Culture and Sports Based on Large-Scale Sporting Events
摘要
Abstract
Relying on the platform of large-scale sporting events to accumulate industrial development potential energy is an important support for promoting the deep integration and development of business,tourism,culture and sports.By using the research methods of literature review and logical analysis,this study discusses the theoretical implication,internal logic,blocking dilemmas and advancing direction of promoting the deep integration and development of business,tourism,culture and sports based on large-scale sporting events.According to the study,large-scale sporting events promote the deep integration and development of business,tourism,culture and sports in terms of policies,systems,industrial resources,core elements,consumer markets and business products.However,it is still faced with such blocking dilemmas as inadequate understanding of relevant policies and systems,and the blurred boundaries of the powers and responsibilities of multiple subjects;the uncompleted construction of sports facilities,and the driving role to be strengthened of sports brands;the insufficient mining and utilization of information resources,and the inadequate number of professional counterparts;and the unfulfilled supply of integrated products and services,and the incomplete supporting infrastructure services.Therefore,the advancing directions are proposed to strengthen the interpretation ability of local government on policies and regulations in order to clarify the boundaries of power and responsibility of multiple subjects and their interaction;to improve the efficiency of the use of sports venues,facilities and resources in order to deepen the leading and driving role of large-scale sporting events;to strengthen the sharing development and utilization of key information resources in order to improve the talent training mechanism of business,tourism,culture and sports;and to enrich the supply of integrated product formats of business,tourism,culture and sports in order to optimize supporting elements allocation of infrastructure services.关键词
大型体育赛事/商业/旅游/文化/体育/深度融合Key words
large-scale sporting event/business/tourism/culture/sports/deep integration分类
社会科学引用本文复制引用
李海,马越斐..依托大型体育赛事促进商旅文体深度融合发展的理论逻辑与推进指向[J].沈阳体育学院学报,2025,44(2):123-129,7.基金项目
上海市哲学社会科学规划课题(2024BTY004) （2024BTY004）
上海市哲学社会科学规划课题(2024ETY002). （2024ETY002）
