设计2025，Vol.38Issue(3)：134-138,5.
生成式AI背景下LOGO设计模式研究
STUDY ON LOGO DESIGN MODE IN THE CONTEXT OF GENERATIVE AI
摘要
Abstract
With the development of artificial intelligence,generative AI has brought new vitality to the LOGO design field.This paper explores the design mode of generative AI and traditional LOGO design mode,analyzes its characteristics and application prospects,and provides reference for the innovative development in the field of LOGO design.This paper first expounds the traditional LOGO design model,including its concepts,core concepts,principles and basic steps.Then introduce generative AI technology LOGO design mode,based on their respective advantages and disadvantages,build the fusion of fusion design mode,uphold the principle of harmonious coexistence and innovation drive,detailed the implementation process,analysis of fusion design mode has efficient fusion ideas,accurate customization meet personalized needs,intelligent optimization design quality,cost efficiency,and the brand construction and promotion,creative design industry,digital transformation of application prospects.The conclusion shows that the research provides reference for the innovative development of LOGO design field,and although it has limitations,it provides a direction for subsequent research.关键词
生成式AI/LOGO设计/传统设计模式/融合模式/创新发展Key words
Generative AI/LOGO design/Traditional design mode/Fusion mode/Innovation and development分类
通用工业技术引用本文复制引用
邓琳,陈登凯,梁家琪..生成式AI背景下LOGO设计模式研究[J].设计,2025,38(3):134-138,5.基金项目
2024年校级课程建设立项项目(项目编号:24GZ1337) （项目编号:24GZ1337）
