设计2025，Vol.38Issue(3)：139-142,4.
基于在线评论的乳腺癌术后文胸消费需求特征挖掘
MINING THE CONSUMER DEMAND CHARACTERISTICS OF POSTOPERATIVE BREAST CANCER BRAS BASED ON ONLINE REVIEWS
摘要
Abstract
In order to explore the concerns and demands of consumers in online purchase of postoperative breast cancer bras,summarize consumer demands,and put forward relevant design and marketing suggestions for brands and enterprises.From the perspective of consumer concerns,relying on the JD platform,the product characteristics of postoperative breast cancer bras were excavated and analyzed,and the sentiment analysis and cluster analysis were conducted based on online reviews.Obtain the results of commodity characteristics analysis,online review sentiment analysis,word cloud and cluster analysis.The consumer pay more attention to the overall quality,product fabric,wearing experience and customer service.Most of the postoperative bras with good sales are skin-friendly and easy to wear and take off.The overall online shopping experience is good,which promotes the possibility of repurchase and spontaneous recommendation.At the same time,brands need to strengthen quality control,innovative design,and professional training to provide consumers with more professional products and services.关键词
乳腺癌术后文胸/线上购物/在线评论/消费者需求/文本挖掘Key words
Postoperative bra for breast cancer/Online shopping/Online reviews/Consumer demand/Text Mining分类
轻工纺织引用本文复制引用
王馨瑜,郑喆..基于在线评论的乳腺癌术后文胸消费需求特征挖掘[J].设计,2025,38(3):139-142,4.基金项目
浙江理工大学研究生教育教学改革研究面上项目(创新需求导向的艺术设计专业学位研究生职业能力与创新素养培养研究) （创新需求导向的艺术设计专业学位研究生职业能力与创新素养培养研究）
2022年度校级教育教学改革研究重点项目jgzd202211《<视觉传达基础>课程的创新体系建设与实践》 （）
浙江理工大学2022年度基本科研业务费专项资金资助(22196227-Y) （22196227-Y）
浙江理工大学浙江省丝绸与时尚文化研究中心基地成果 （）
浙江理工大学国际教育学院标志性成果 （）
浙江省服装工程技术研究中心成果 （）
