摘要
Abstract
With the development of information technology and visual culture,font design,as a key component of modern graphic design,has increasingly become a key link in information dissemination and visual art expression.From traditional functional typefaces to diversified,personalized and innovative typefaces,the role of typefaces in graphic design has undergone significant changes.In modern graphic design,fonts not only undertake the task of information transmission,but also enhance the visual effect and design connotation through unique modeling,structure and artistic expression,and become an important tool for emotional expression and brand building.In order to explore the innovative application of font design in modern graphic design,this study combs the historical evolution and basic principles of font design,and makes an in-depth analysis of the specific practice of font design in logo,packaging,poster and book design.The results show that font design presents a dynamic,interactive and personalized development trend in modern graphic design,which provides new possibilities for visual communication and brand building.The research results can provide practical reference for the innovation and development of modern graphic design.关键词
字体设计/现代平面设计/海报设计/书籍设计Key words
font design/modern graphic design/poster design/book design分类
艺术学
