鞋类工艺与设计2025，Vol.5Issue(7)：50-52,3.DOI:10.3969/j.issn.2096-3793.2025-07-016
视觉传达艺术在电影海报设计中的体现探究
Exploration of the Reflection of Visual Communication Art in Film Poster Design
许思聪1
作者信息
- 1. 浙江广厦建设职业技术大学,浙江 东阳 322100
- 折叠
摘要
Abstract
With the improvement of material life,people's aesthetic consciousness and spiritual pursuit continue to rise,and the film industry has also developed accordingly.In movie promotion,movie posters are the main form of publicity,presenting the main theme and content of the movie through a combination of graphics and text.In order to attract more audiences to movie posters,visual communication art should be fully reflected in movie poster design.This article elaborates on the role of visual communication art in movie poster design,analyzes the design form characteristics of movie posters,and based on this,proposes the manifestation of visual communication art in movie poster design.关键词
视觉传达/电影海报/设计Key words
visual communication/movie posters/design分类
艺术学引用本文复制引用
许思聪..视觉传达艺术在电影海报设计中的体现探究[J].鞋类工艺与设计,2025,5(7):50-52,3.
