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浅析中国传统吉祥图案在当代海报设计中的视觉应用

张开岩

鞋类工艺与设计2025,Vol.5Issue(7):53-55,3.
鞋类工艺与设计2025,Vol.5Issue(7):53-55,3.DOI:10.3969/j.issn.2096-3793.2025-07-017

浅析中国传统吉祥图案在当代海报设计中的视觉应用

A Brief Analysis of the Visual Application of Traditional Chinese Auspicious Patterns in Contemporary Poster Design

张开岩1

作者信息

  • 1. 武汉纺织大学外经贸学院,湖北 武汉 430202
  • 折叠

摘要

Abstract

Traditional Chinese auspicious patterns are one of the symbols of the history and culture of the Chinese nation,carrying rich meanings and profound cultural connotations.These patterns not only provide visual enjoyment of beauty,but also embody people's yearning and pursuit for a better life on a spiritual level.Over time,these traditional elements have undergone countless evolutions and developments,forming a complete and unique artistic system.As modern designers face the gradual decline of the"international minimalist design"trend and the rise of diversified design concepts,how to combine ancient cultural heritage with contemporary aesthetics has become a challenge.During this critical period of transformation,traditional Chinese auspicious patterns have ushered in new opportunities for development.By innovatively inheriting and developing traditional art forms,creating works that retain traditional charm while meeting the aesthetic needs of modern people.By studying and recreating traditional Chinese auspicious patterns,not only can this precious cultural heritage be revitalized,but it also provides more possibilities for cultural exchange on a global scale.This is not only a respect and inheritance of traditional Chinese culture,but also a positive response to the future trend of world diversity development.

关键词

传统/吉祥图案/海报/设计

Key words

traditional/auspicious patterns/poster/design

分类

艺术学

引用本文复制引用

张开岩..浅析中国传统吉祥图案在当代海报设计中的视觉应用[J].鞋类工艺与设计,2025,5(7):53-55,3.

鞋类工艺与设计

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