鞋类工艺与设计2025，Vol.5Issue(7)：59-61,3.DOI:10.3969/j.issn.2096-3793.2025-07-019
安徽文旅IP形象在文创产品包装设计中的应用研究
Research on the Application of Anhui Cultural and Tourism IP Image in Cultural and Creative Product Packaging Design
摘要
Abstract
The integration of Anhui's cultural and tourism IP image into the packaging design of cultural and creative products is an innovative development of regional cultural resources.This process deeply explores the natural landscapes,historical relics,and folk customs of Anhui,transforming these cultural elements into visual language and endowing cultural and creative products with unique charm.Through packaging design,not only does it showcase the cultural connotations and regional characteristics of Anhui's cultural and tourism IP image,but it also enhances the product's market competitiveness.This integration strategy has promoted the dissemination and recognition of Anhui culture,providing a new perspective and practical path for the diversified development of the cultural and creative industry.关键词
安徽文旅/IP形象/文创产品/包装设计Key words
anhui culture and tourism/ip image/cultural and creative products/packing design引用本文复制引用
江静..安徽文旅IP形象在文创产品包装设计中的应用研究[J].鞋类工艺与设计,2025,5(7):59-61,3.基金项目
1.2023年安徽省高校哲学社会科学研究项目《元宇宙视域下安徽文旅IP的构建与应用研究》(项目编号:2023AH051783) （项目编号:2023AH051783）
2.2023年安徽新华学院校级项目《人工智能绘画的"创意"在动漫设计中的应用研究》(项目编号:2023rw026) （项目编号:2023rw026）
