摘要
Abstract
He Lou dance is a traditional dance in western Guangdong,and it is also a national intangible cultural heritage.Through the study of narrative design,the article combines it with Helou Dance culture for cultural and creative brand design.The article analyzes the narrative behavior in Helou dance culture,transforms and associates the image and imagination through visual symbols,graphic images,etc.,so as to complete the communication of the information of the cultural and creative brand design;and improves the user's recognition,memory,and attention to the culture of Helou dance,so as to provide a feasible solution for the inheritance of the intangible cultural heritage of the Helou dance in the western part of Guangdong Province.关键词
叙事设计/文创品牌设计/禾楼舞/非物质文化遗产Key words
narrative design/cultural and creative brand design/helou dance/intangible cultural heritage分类
通用工业技术
