动物正义视角下野生动物旅游者分类与差异比较OA
The typologies and comparison of wildlife tourists based on animal justice
[目的]旅游者管理是促进人与非人类野生动物和谐关系的关键所在.从多维角度厘清旅游者不同动物正义立场的特征差异,对有效管理野生动物旅游市场、促进人与野生动物和谐共生影响深远.[方法]通过因子-聚类分析法对样本数据进行细分,并采用单因素方差分析、最小显著差数法对不同类型野生动物旅游者在共情态度、动物友好行为意愿层面进行差异性分析.[结果]按照对动物正义立场的不同可将旅游者分为弱动物正义者、中动物正义者以及强动物正义者 3大群体,且 3类群体在共情态度、动物友好行为意愿方面存在显著差异.[结论]尊重旅游市场差异、注重共情能力培育、鼓励动物友好行为等是野生动物旅游者未来管理的重要方向.一方面对动物正义尺度进行了实证检验,创新了野生动物旅游市场细分研究视角,深化了旅游者不同动物正义立场取向的差异特征分析;另一方面为助推野生动物旅游,实现可持续发展,构建人与动物和谐关系提供了实践启示.
[Objectives]Efficient tourist management is crucial for promoting the harmonious coexistence between humans and non-human wildlife.The clarification of the characteristics of tourists with different concepts of animal justice from a multi-dimensional perspective will have a profound impact on the effective management of the wildlife tourism market and the promotion of harmonious symbiosis between humans and wildlife.[Methods]Sample data were subdivided by factor-cluster analysis,and one-way ANOVA along with the least significant difference were used to examine the variations in empathic attitudes and animal-friendly behavioral intention of different types of wildlife tourists.[Results]Based on varying perspectives on animal justice,tourists can be categorized into three groups:weak animal justice,medium animal justice,and strong animal justice.The analysis revealed significant differences among these groups in terms of their empathic attitudes and animal-friendly behavioral intentions.[Conclusion]The management of wildlife tourism in the future should prioritize respect for market variations,the fostering of empathic abilities,and the promotion of animal-friendly behavior.This study empirically validated the scale of animal justice,introduced a new research viewpoint on wildlife tourism market segmentation,and further analyzed the distinct characteristics of tourists based on their animal justice orientation.Furthermore,it offered valuable insights for fostering the sustainable development of wildlife tourism and cultivating a harmonious coexistence between humans and animals.
严星雨;徐菲菲
东南大学人文学院,南京 211189东南大学建筑学院,南京 210096||东南大学生态旅游与区域发展研究所,南京 211189
经济学
动物正义野生动物旅游市场分类共情态度动物友好行为意愿
animal justicewildlife tourismmarket segmentationempathic attitudesanimal friendly-behavioral intentions
《自然保护地》 2025 (1)
19-28,10
国家自然科学基金面上项目(42071185)江苏省研究生科研与实践创新计划项目(KYCX23_0202).
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