湖南大学学报（自然科学版）2025，Vol.52Issue(4)：159-169,11.DOI:10.16339/j.cnki.hdxbzkb.2025275
维权成本分担下大数据杀熟治理的演化博弈分析
Evolutionary Game Analysis of Big Data Killing Governance under Sharing of Rights Defense Costs
摘要
Abstract
This study focuses on the governance problem of e-commerce platform big data killing under the role of government regulation and consumer rights defense,introduces the rights defense cost sharing mechanism and punitive damages,constructs a tripartite evolutionary game model of government-e-commerce platform-consumers,and explores the factors of effective inhibition of big data killing on e-commerce platforms.The study shows that 1)e-commerce platforms will not give up big data killing;2)improving the success rate of regulation,increasing government punishment,and improving the coefficient of punitive compensation,the rate of rights defense and the success rate of rights defense can effectively inhibit big data killing;3)sharing the cost of rights defense cannot effectively inhibit e-commerce platforms big data killing.关键词
大数据杀熟/演化博弈/成本分担/惩罚性赔偿Key words
big data killing/evolutionary game/cost-sharing/punitive damages分类
管理科学引用本文复制引用
熊浩,张晨,鄢慧丽,徐宇淼..维权成本分担下大数据杀熟治理的演化博弈分析[J].湖南大学学报（自然科学版）,2025,52(4):159-169,11.基金项目
国家自然科学基金资助项目(71761009,72061010),National Natural Science Foundation of China(71761009,72061010) （71761009,72061010）
海南省自然科学基金高层次人才项目(720RC570,722RC646),High-level Talent Projects of Natural Science Foundation of Hainan Province(720RC570,722RC646) （720RC570,722RC646）
海南省研究生创新研究项目(Qhyb2022-20,Qhyb2021-19),Postgraduate Innovative Research Projects of Hainan Province(Qhyb2022-20,Qhyb2021-19) （Qhyb2022-20,Qhyb2021-19）
