牡丹江师范学院学报（哲学社会科学版）Issue(2)：63-71,90,10.
城市旅游形象对游客感知体验及行为的影响研究
Research on the Influence of City Tourism Image on Tourists'Perceived Experience and Behavior
摘要
Abstract
Tourism image is a key factor influencing the development of urban tourism.This study specifically explored the influence mechanism of tourism perceptual experience and behavior from the perspective of tourists,constructed a model by assuming the influence relationship among tourism image(cognitive image,emotional image),perceptual experience,loyalty,and word-of-mouth communication,and introduced the psycho-logical contract as a regulating variable.The results of empirical analysis show that:tourism image(cognitive image,emotional image)has a positive effect on perceived experience;perceived experience has a positive effect on loyalty and word-of-mouth communication;psychological contract posi-tively regulates cognitive image and perceived experience;emotional image assumes a mediating effect between cognitive image and perceived experi-ence.Based on these results,this study focuses on the key factors affecting tourism perceptual experience and behavior,and continuously improve the level of urban tourism services,aiming to provide a reference for the high-quality development of urban tourism.关键词
旅游形象/感知体验/心理契约Key words
tourism image/perceptual experience/psychological contract分类
经济学引用本文复制引用
王儒,余菲..城市旅游形象对游客感知体验及行为的影响研究[J].牡丹江师范学院学报（哲学社会科学版）,2025,(2):63-71,90,10.基金项目
安徽省社会科学创新发展研究课题"价值链重构视角下数字经济驱动安徽地理标志农产品高质量发展路径研究"(2022CX521) （2022CX521）
铜陵学院人才科研启动基金项目"入境旅游流的时空演化与区域经济增长关系研究"(2021tlxyrc09) （2021tlxyrc09）
铜陵学院人才科研启动基金项目"基于游客体验的城市旅游品牌建构路径研究"(2021tlxyrc10) （2021tlxyrc10）
