广东石油化工学院学报2025，Vol.35Issue(2)：81-84,4.
"另类"偶像的崛起
The Rise of"Alternative"Idols:The Open Innovation Path of Emerging Cultural Enterprises from the Perspective of Shanghai Tianshi He'nian Entertainment Co.,Ltd
摘要
Abstract
By analyzing the operational management of the emerging cultural enterprise Tianshi Henian Group,we examine the significant impact of technological innovation and innovative operational thinking on an emerging cultural enterprise's competitive advantage.The research reveals that Tianshi Henian Group,through its reliance on technological innovation,improves the feasibility of entering the market by developing new markets,evading intense competition in the mainstream market,and enhancing its internal strength and constructing a new external value network in the process.It establishes its competitive advantage and secures a place in the cultural market.The emerging cultural enterprises in our country can draw insights from its explorative approach and practices.关键词
开放式创新/新兴文化企业/天矢禾念娱乐集团/虚拟偶像Key words
open innovation/virtual idol/Tianshi He'nian Entertainment/emerging cultural enterprises分类
社会科学引用本文复制引用
练乃瑜,许珩哲,曹仕锋.."另类"偶像的崛起[J].广东石油化工学院学报,2025,35(2):81-84,4.基金项目
广东省高等教育教学改革项目(2023SJG10) （2023SJG10）
