广东石油化工学院学报2025，Vol.35Issue(2)：111-114,4.
网络新媒体下高校图书馆数字阅读推广
Promotion of Digital Reading in University Libraries Under the New Network Media
摘要
Abstract
Against the backdrop of the continuous development of modern network information technology,new online media has provided a highly participatory digital environment for the promotion of reading in university libraries.By analyzing the dissemination mechanism of new online media,this study explores measures to improve the interactivity of digital reading promotion in university libraries.Based on this,an empirical study is conducted on the promotion of digital reading in university libraries,using WeChat and Weibo as the research objects.Research has shown that the current network new media communication environment and users are constantly changing,which has a profound impact on the digital reading promotion in university libraries.University libraries should use WeChat official account and microblog to uniformly arrange digital reading,create a scene of opinion expression,combine online and offline promotion,and strengthen cooperation with student groups and professional institutions to further promote digital reading.关键词
数字阅读推广/网络新媒体/高校图书馆Key words
digital reading promotion/network new media/university libraries分类
社会科学引用本文复制引用
谢笑莲..网络新媒体下高校图书馆数字阅读推广[J].广东石油化工学院学报,2025,35(2):111-114,4.基金项目
福建省高等学校图书情报工作委员会暨福建省高校数字图书馆(FULink)重点项目(FJTGW202215) （FULink）
