日用化学工业（中英文）2025，Vol.55Issue(4)：464-471,8.DOI:10.3969/j.issn.2097-2806.2025.04.008
消费者评价方法在敏感肌适用面霜中的应用
Application of consumer evaluation methods in sensitive skin-friendly facial creams
摘要
Abstract
To thoroughly investigate the preferred characteristics of sensitive skin-friendly facial cream,a consumer study was conducted on five popularly marketed creams designed specifically for sensitive skin.The research applied several consumer study methods,including a 9-point hedonic scale,rate-all-that-apply(RATA),and ideal profile method(IPM).These tools were utilized to explore aspects such as product appeal,ideal product profiles,product features,and emotional associations,allowing for a comprehensive analysis of the tested products across multiple dimensions.Findings indicate that selecting appropriate consumer survey methods in alignment with the study's objectives,combined with the application of various techniques,can yield a more complete development strategy for sensitive skin creams.Additionally,compared to traditional consumer preference studies,evaluations focusing on product concepts and emotional associations have shown significant value in consumer decision-making processes.关键词
敏感肌适用面霜/消费者喜好度/Ideal profile method(IPM)/Rate-all-that-apply(RATA)/情绪护肤Key words
sensitive skin-friendly creams/consumer preference/Ideal profile method(IPM)/Rate-all-that-apply(RATA)/emotional skin care分类
化学化工引用本文复制引用
齐荣,程党党..消费者评价方法在敏感肌适用面霜中的应用[J].日用化学工业（中英文）,2025,55(4):464-471,8.基金项目
云南特色植物提取实验室自主研究项目(2023YKZY001,2023YKZY004) （2023YKZY001,2023YKZY004）
