现代情报2025，Vol.45Issue(5)：34-48,15.DOI:10.3969/j.issn.1008-0821.2025.05.005
融合与分离之困:算法异化下学术用户AIGC技术使用意愿研究
The Dilemma of Integration and Separation:Study on the Willingness of Academic Users to Use AIGC Technology Under the Alienation of Algorithms
摘要
Abstract
[Purpose/Significance]Artificial Intelligence(AI)technology has produced algorithmic alienation,inno-vation,and development.This study takes the alienation phenomenon brought by algorithmic progress as the entry point,introduces the concept of ambivalent attitudes,and studies the mechanism of the formation of academic users'willingness to use Artificial Intelligence Generated Content(AIGC)technology to provide reference and ideas for facilitating the rational use of AIGC technology by academic users,improving the function of platforms by technology service providers,and algo-rithmic governance by relevant departments.[Methodology/Process]Based on the ABC attitude model and self-regulation theory,the paper constructed a theoretical model of the influence of algorithm alienation on the use of AIGC technology by academic users from the perspectives of algorithm appreciation and algorithm aversion and empirically analyzed 425 question-naire data by using Structural Equation Modeling(SEM)and Fuzzy Set Qualitative Comparative Analysis(fsQCA)methods.[Findings/Conclusions]SEM results confirmed that ambivalent attitudes significantly negatively affect academic users'will-ingness to use AIGC.Algorithm appreciation(information quality,functional quality)negatively affects ambivalent atti-tudes,algorithm aversion(information alienation,governance lag)positively affects ambivalent attitudes,and ambivalent attitudes mediate between algorithm appreciation,algorithm aversion,and willingness to use.Meanwhile,algorithmic lit-eracy and social support mediate ambivalent attitudes and willingness to use AIGC technology.fsQCA results further show that quality-oriented(S1),self-efficacy(S2),and group-driven(S3)form a high willingness to use,whereas risk-averse(NS1)and norm-deficient(NS2)trigger a non-high willingness to use.关键词
信息行为/算法异化/矛盾态度/算法欣赏/算法厌恶/AIGC/使用意愿Key words
information behavior/algorithm alienation/ambivalent attitudes/algorithm appreciation/algorithm a-version/AIGC/willing to use分类
社会科学引用本文复制引用
张宁,陈江玲,袁勤俭..融合与分离之困:算法异化下学术用户AIGC技术使用意愿研究[J].现代情报,2025,45(5):34-48,15.基金项目
国家社会科学基金后期资助重点课题"学术虚拟社区的知识交流效果研究"(项目编号:22FTQA002). （项目编号:22FTQA002）
