现代情报2025，Vol.45Issue(5)：66-76,11.DOI:10.3969/j.issn.1008-0821.2025.05.007
从搜索引擎式到对话式:基于COM-B模型的用户信息搜寻转移行为影响因素研究
From Search Engines to Conversational:Research on Users'Information-Seeking Transfer Behaviour Based on COM-B Model
李洪晨 1尹召凯 1张志强1
作者信息
- 1. 南京大学信息管理学院,江苏 南京 210023
- 折叠
摘要
Abstract
[Purpose/Significance]Transferring from search engine search to conversational search has become the trend of users'information search,exploring the influencing factors of users'search transfer behaviors,constructing a com-prehensive behavioral transfer analysis framework,and improving the success rate of users'information search transfer be-haviors,so as to provide theoretical foundations for optimization of information retrieval systems and conversational search platforms.[Method/Process]Based on the capability,opportunity,motivation-behaviour(COM-B)model,the paper constructed a model of factors influencing users'information search transfer behaviour,used structural equation modelling to analyse the data of 413 cross-sectional questionnaires,and discussed the barriers and facilitators influencing information search transfer behaviour.[Result/Conclusion]Mental ability versus physical ability,physical opportunity versus social opportunity,autonomous motivation versus reflective motivation are positive factors influencing information-seeking transfer behaviours,while insufficient policy support and availability of dialogical search systems are impediments to users'informa-tion-seeking transfer,while ability and opportunity can positively influence information-seeking transfer motivation.关键词
COM-B模型/行为改变轮/信息搜寻/替代性搜索Key words
COM-B model/behaviour change wheel/information seeking/alternative searching分类
社会科学引用本文复制引用
李洪晨,尹召凯,张志强..从搜索引擎式到对话式:基于COM-B模型的用户信息搜寻转移行为影响因素研究[J].现代情报,2025,45(5):66-76,11.
