现代情报2025，Vol.45Issue(5)：113-125,13.DOI:10.3969/j.issn.1008-0821.2025.05.011
多维度涉企网络舆情对企业价值的影响研究
Study on the Impact of Multidimensional Enterprise Online Public Opinion on Enterprise Value
摘要
Abstract
[Purpose/Significance]This study deconstructs the online public opinion related to enterprises from multi-ple dimensions,including emotion,scale and influence,and then establishes a quantitative index model for each dimen-sion to explore how online public opinion affects enterprise value,with the aim of providing a path reference for enterprises,investors,regulators and other subjects to effectively perceive the development trend of their own online public opinion.[Method/Process]A multi-dimensional enterprise online public opinion measurement model was constructed using various technologies and methods,such as machine learning,natural language processing,and sentiment lexicon.Enterprise on-line public opinion data was captured from the Weibo platform,and financial data of listed companies in the entertainment industry were captured from the Wind financial database.Regression analysis was used to explore the specific impact of multi-dimensional enterprise online public opinion on enterprise value.[Result/Conclusion]The results indicate that the positive and negative sentiment polarity of online public opinion related to enterprises significantly affects the increase or de-crease of enterprise value,while the intensity affects the magnitude of the increase or decrease;The value of enterprises is significantly influenced by the scale of online public opinion,with a positive correlation;The impact of online public opin-ion on enterprise value is not significant.The multidimensional enterprise network public opinion measurement model can effectively quantify the relevant dimensional indicators of network public opinion,and the research results provide more de-tailed references for enterprises and regulatory agencies,which helps to accurately resolve network public opinion risks.关键词
网络舆情/企业价值/指标量化/情感分析/影响力Key words
online public opinion/enterprise value/index quantification/emotional analysis/impact research引用本文复制引用
闫璐,赵江元,黄微..多维度涉企网络舆情对企业价值的影响研究[J].现代情报,2025,45(5):113-125,13.基金项目
国家自然科学基金面上项目"重大突发事件网络舆情受众的参与行为标定、轨迹拟合与靶向导控研究"(项目编号:72174072). （项目编号:72174072）
