智慧农业导刊2025，Vol.5Issue(8)：10-14,5.DOI:10.20028/j.zhnydk.2025.08.003
乡村振兴战略背景下广西壮族"那"文化的数字化传播与创新发展研究
摘要
Abstract
Based on the Rural Revitalization Strategy,this paper focuses on the digital dissemination and innovative development of Guangxi Zhuang"Na"culture,striving to promote the inheritance and protection of Guangxi Zhuang"Na"culture in the context of the new era,and at the same time promote the deep integration of rural economy and society.Through literature review,field research and case analysis,the research systematically sorted out the value implications and current main problems of the digital communication and innovative development of"Na"culture,and pointed out obstacles such as insufficient depth of resource development,monotonous communication forms and lack of collaboration mechanisms.The research results show that digital technology can give"Na"culture new forms of expression,and diversified communication methods can significantly enhance its influence and make it more widely integrated into rural revitalization practice.In response to the above problems,this paper proposes a series of specific strategies,including increasing investment in digital infrastructure,using advanced technologies such as VR and AR to enrich cultural display methods,promoting the application of new media forms such as Short Video and live broadcasts in the communication process,and establishing a government-industry-research cooperation mechanism to stimulate innovation potential.The research believes that the practice of digital communication demonstrates the new direction of"Na"culture in the protection and inheritance of modernization,provides a unique path for the adjustment of rural economic structure,and also provides a new perspective for the digital development of other ethnic minority cultures.关键词
乡村振兴战略/广西壮族/数字化传播/文化创新/"那"文化Key words
Rural Revitalization Strategy/Guangxi Zhuang Autonomous Region/digital communication/cultural innovation/"Na"culture分类
经济学引用本文复制引用
罗忠丽,宁静..乡村振兴战略背景下广西壮族"那"文化的数字化传播与创新发展研究[J].智慧农业导刊,2025,5(8):10-14,5.基金项目
2023年度广西哲学社会科学研究外语学科专项课题(23WYL008) （23WYL008）
2023年度广西农业职业技术大学校级科研项目(XSK2303) （XSK2303）
