摘要
Abstract
While actively developing red tourism,Jinggangshan National Nature Reserve should focus on developing ecological tourism by rel-ying on its rich forest landscape resources,and strive to form a pattern in which red tourism and green tourism complement each other and de-velop together,so as to facilitate the continuous growth of its tourism industry.The overall resource characteristics of Jinggangshan Reserve were evaluated,SWOT(strengths,weaknesses,opportunities and threats)analysis of its ecotourism development was conducted,and the coun-termeasures for its ecotourism development were considered,pointing out that the ecotourism image should be scientifically positioned,the main target markets should be clearly defined,the ecotourism product types should be reasonably designed,and the four ecotourism zones should be carefully planned on the basis of conservation development and community participation.关键词
井冈山国家级自然保护区/红色旅游/生态旅游/旅游形象定位/生态旅游片区Key words
Jinggangshan National Nature Reserve/Red tourism/Ecotourism/Tourism image positioning/Ecological tourism area分类
农业科技
