当代经济管理2025，Vol.47Issue(4)：54-60,7.DOI:10.13253/j.cnki.ddjjgl.2025.04.007
文化产业数字化驱动与创新路径:以《黑神话:悟空》为例
Digital-driven Innovation Pathways in the Cultural Industry:A Case Study of Black Myth:Wukong
摘要
Abstract
Amid digitalization and globalization,the cultural industry is forging innovative pathways for high-quality development through the synergy of diverse elements.Using Black Myth:Wukong as a case study,this research examines the digital transformation of the cultural industry,focusing on technological innovation,industrial collaboration,capital integration,and the fusion of culture and tourism.Cultural intellectual property,encompass-ing traditional symbols,literary motifs,and artistic imagery,is reimagined and disseminated globally through advanced technologies such as Unreal En-gine and artificial intelligence,enhancing its adaptability and competitiveness in global markets.Capital not only drives industry chain integration and resource optimization but also accelerates the global dissemination and collaborative innovation of cultural intellectual property.Embedding Cultural in-tellectual property within the cultural tourism ecosystem expands cultural experiences,revitalizes regional economies,and strengthens local cultural in-fluence.This study deepens the understanding of the cultural industry's digital transformation,and offers theoretical insights and practical guidance for future applications.关键词
文化产业/数字化驱动/技术创新/传统文化/《黑神话:悟空》Key words
cultural industry/digital-driven/technological innovation/traditional culture/Black Myth:Wukong分类
管理科学引用本文复制引用
王超越,吕拉昌..文化产业数字化驱动与创新路径:以《黑神话:悟空》为例[J].当代经济管理,2025,47(4):54-60,7.基金项目
国家自然科学基金面上项目"中国三大城市群创新机制与空间组织模式的比较研究"(41971201). （41971201）
