继续教育研究Issue(5)：7-13,7.
开拓高等非学历教育市场:机制、实践与策略
Developing the Market for Higher Non-academic Education:Mechanism,Practice and Strategy
摘要
Abstract
The coordinated development of academic education and non-academic education is an important link in promoting the innovative develop-ment of higher continuing education and the collaborative innovation of vocational education,higher education and continuing education.The formation mechanism of the static market,dynamic market and block market of higher non-academic education shows that the degree of specialization is the funda-mental criterion for the selection of supply subjects in the higher non-academic education market.However,there is a large deviation between the market exploration practice of higher education institutions represented by Open University and the mechanism revelation.Under the guidance of the formation mechanism of the higher non-academic education market,clarifying the market positioning,anchoring the service object,optimizing the management sys-tem and developing brand courses have become a feasible strategy for higher education institutions to develop the non-academic education market and to promote the coordinated development of academic education and non-academic education.关键词
非学历教育市场/高等继续教育/市场机制/细分市场/开放大学Key words
Non-degree education market/Higher continuing education/Market mechanism/Market segmentation/Open university分类
社会科学引用本文复制引用
周太虎..开拓高等非学历教育市场:机制、实践与策略[J].继续教育研究,2025,(5):7-13,7.基金项目
2021年广东开放大学教学建设与改革项目"基层开放大学开展社会培训的探索与实践"(编号:2021FX032). （编号:2021FX032）
