南阳师范学院学报2025，Vol.24Issue(3)：11-16,6.
黄河流域文化符号推进河南省文旅文创融合发展的策略研究
Research on the strategy of promoting the integrated development of cultural tourism and creative industry in Henan Province with the cultural symbols of the Yellow River basin
摘要
Abstract
The Yellow River culture,as a fundamental cornerstone of Chinese civilization,boasts profound histor-ical heritage and rich cultural connotations.Its symbolic expression holds significant contemporary value in the integrated development of cultural tourism and creative industries.This study explores the specific pathways for empowering cultural tourism and creative industries with Yellow River cultural symbols from the perspectives of model construction and promotional strategies.It proposes a systematic approach that includes constructing the carrier process of Yellow River cultural symbols,enhancing creative aggregation,innovating cultural branding,and optimizing the evaluation process.Furthermore,it recommends expanding the types of applications for em-powering cultural tourism and creative industries,strengthening brand development and design,and establishing an efficient development mechanism.The research aims to comprehensively enhance the inheritance and innova-tion of Yellow River cultural symbols,promoting their deep integration with cultural tourism and creative indus-tries,and contributing to the pursuit of high-quality economic development.关键词
黄河流域文化符号/文旅文创/融合发展/品牌策略Key words
symbols of Yellow River culture/cultural tourism and creative industries/integrated development/brand strategy分类
社会科学引用本文复制引用
许展..黄河流域文化符号推进河南省文旅文创融合发展的策略研究[J].南阳师范学院学报,2025,24(3):11-16,6.基金项目
河南省重点研发与推广项目(软科学)(232400411187) （软科学）
