南通职业大学学报2025，Vol.39Issue(1)：23-28,6.DOI:10.3969/j.issn.1008-5327.2025.01.005
人类命运共同体视域下苏商精神跨文化传播策略研究
Research on Intercultural Communication Strategies of Jiangsu Merchants'Spirit from the Perspective of a Community with a Shared Future for Mankind
摘要
Abstract
The spirit of Jiangsu merchants aligns with the overarching values of cooperation and sharing inherent in the concept of a community with a shared future for mankind.Its intercultural dissemination significantly promotes exchanges and mutual learning among diverse civilizations.In the era of globalization,however,the cross-cultural communication of Jiangsu merchants'spirit confronts several challenges.These include limitations in communication channels and approaches,inadequacies in content and presentation,and barriers arising from cultural disparities.To address these issues,multiple stakeholders,namely government agencies,Jiangsu merchants'associations,and Jiangsu-based enterprises,need to adopt a multi-pronged approach.This involves establishing a supportive framework,fostering deeper cultural interactions,and innovating communication tactics,all of which aim to substantially enhance the international communication efficacy of Jiangsu merchants'spirit.关键词
苏商精神/人类命运共同体/跨文化传播/AI赋能/全球化Key words
Jiangsu merchants'spirit/a community with a shared future for mankind/intercultural communication/AI empowerment/globalization分类
管理科学引用本文复制引用
张思凡..人类命运共同体视域下苏商精神跨文化传播策略研究[J].南通职业大学学报,2025,39(1):23-28,6.基金项目
2024年度中国商业史学会专项(苏商研究)课题(24CJCH018) （苏商研究）
