现代医院2025，Vol.25Issue(4)：599-602,4.DOI:10.3969/j.issn.1671-332X.2025.04.028
医防融合背景下儿童健康科普形式拓展及效果优化研究
摘要
Abstract
Objective To explore the path of expanding the forms and optimizing the effects of children's health science popularization,further enhance the dissemination effect of science popularization,and improve children's health literacy.Meth-ods The WeChat public account of a tertiary pediatric hospital in Tianjin was selected as the research object.Using case analy-sis and data collection methods,statistics on the proportion of health science articles,the proportion of forms,reading volume,and other data were collected.Quantitative analysis was conducted on the dissemination effect of health science popularization.Strategies were proposed based on the problems reflected in the data.Results In this study,184 articles were studied,and 61 science popularization articles were analyzed in depth.In terms of science content,there were 2 articles with a total reading vol-ume of over 100 000.The average reading volume was mostly distributed in the range of 1 000-3 000 views,and the number of forwards and views maintained a low level of 4-15 views.In terms of the form of science popularization,the average reading vol-ume of video content was about 3 600 views,and the average reading volume of comic content was about 8 800 views,both lower than the average reading volume of traditional graphic content.Conclusion Based on the problems of low accuracy of children's health science content and insufficient formal innovation,an optimization path centered on the audience to optimize content and expand forms is proposed.This provides a reference for medical institutions to further leverage the role of WeChat public accounts and improve the level of children's health science popularization.关键词
医防融合/儿童医院/微信公众号/健康科普/传播策略Key words
Medical and preventive integration/Children's hospital/Wechat public account/Health science populari-zation/Communication strategy分类
预防医学引用本文复制引用
李兆星,從竹,闫宏妍,东振彩..医防融合背景下儿童健康科普形式拓展及效果优化研究[J].现代医院,2025,25(4):599-602,4.基金项目
天津市医院协会科研项目(2024zc057) （2024zc057）
