鞋类工艺与设计2025，Vol.5Issue(8)：189-191,3.DOI:10.3969/j.issn.2096-3793.2025-08-062
海南免税店视觉形象设计研究
Research on Visual Image Design of Hainan Duty Free Shop
摘要
Abstract
According to the Overall Plan for the Construction of Hainan Free Trade Port,Hainan will officially open the whole island customs closure operation on January 1,2025.At that time,Hainan will become a special area"outside the territory",enjoying a series of preferential policies and development plans.As an important part of the enterprise structure in Hainan,duty-free shops need to improve themselves from multiple perspectives under the background of customs closure,among which visual image is one of the key ways.And in the global boutique duty-free city,for example,discusses the duty-free visual image design in Hainan,designed to explore Hainan duty-free image design strategy,method and influence on market effect,through the global boutique duty-free city image design professional analysis,and to complete the concrete practice design case,for duty-free brand image construction and marketing to provide powerful theoretical support and practical guidance.关键词
海南免税/品牌形象/形象设计Key words
hainan tax exemption/brand image/image design分类
社会科学引用本文复制引用
刘首含,胡晓..海南免税店视觉形象设计研究[J].鞋类工艺与设计,2025,5(8):189-191,3.基金项目
1.2023年海南省教育厅项目一般项目《自贸港建设背景下海南免税店形象设计研究》(项目编号:Hnkyzc2023-17) （项目编号:Hnkyzc2023-17）
2.2021年海南经贸职业技术学院自由贸易港建设专项《海南自贸港建设背景下免税店品牌形象设计研究》(项目编号:Hnjmk2021-405) （项目编号:Hnjmk2021-405）
