安顺学院学报2025，Vol.27Issue(2)：23-27,59,6.
基于融合文化的非遗IP传播策略研究
Research on Intangible Cultural Heritage IP Communication Strategies Based on Integrated Culture
摘要
Abstract
Against the background of profound changes in the media landscape,the development of new media technologies has built a new information environment.The diverse pattern of integrated culture explained by Henry Jenkins has become an irreversible media development trend.The paradigm shift of the media has provided new ideas for the dissemination and promotion of intangible cultural heritage IP,and has formed a systematic and orderly process for the shaping of intangible cultural heritage IP.Among them,the three core concepts of collective wisdom,cross—media narrative,and participatory culture in in-tegrated culture guide the formation of intangible cultural heritage IP communication strategies.In re-sponse to the above three core concepts,local cultural and tourism departments should work together to do a good job in intangible cultural heritage IP through four channels:exploring the cultural genes of intangi-ble cultural heritage IP,developing a series of intangible cultural heritage IP stories,establishing cross—media narratives of intangible cultural heritage IP,and realizing collaborative cooperation between intangi-ble cultural heritage IP and promoting the in—depth integration of intangible cultural heritage and local cultural tourism.关键词
融合文化/非遗IP/地方文旅融合发展Key words
integrated culture/intangible cultural heritage IP/integrated development of local culture and tourism引用本文复制引用
黄珂..基于融合文化的非遗IP传播策略研究[J].安顺学院学报,2025,27(2):23-27,59,6.基金项目
安徽省社会科学创新发展研究社科普及项目"H5交互设计视阈下安徽文化遗产传播路径创新研究——以花鼓灯为例"(2023KY013) （2023KY013）
安徽省教育厅高校科研重点项目"城市品牌语境下地方文化IP营造途径研究——以安徽蚌埠大禹IP为例"(2023AH052928). （2023AH052928）
