华中农业大学学报（社会科学版）Issue(3)：67-76,10.DOI:10.13300/j.cnki.hnwkxb.2025.03.006
推广一致性对农户绿色生产技术采纳行为的影响研究
The Impact of Extension Consistency on Farmers'Adoption of Green Production Technologies
摘要
Abstract
The coordinated efforts of government and market organizations can effectively guide farmers to adopt green agricultural production technologies.Based on 995 farmer survey data from Hei-longjiang,Hubei and Guangxi provinces,this paper explores the impact of technology extension consis-tency on farmers'adoption of soil testing and formula fertilization technology,and analyzes its mecha-nism from the perspective of trust.The findings are as follows:1)The level of technology extension consistency has a positive impact on farmers'adoption of green production technology.This conclusion still holds after addressing measurement errors through endogeneity treatment;2)The impact of technol-ogy extension consistency on farmers'adoption of testing soil formula and fertilization technology has obvious heterogeneity among different farmer groups.Compared with farmers in the elderly group,the impact of technology extension consistency on young farmers is more significant;3)The mechanism analysis reveals that when both agricultural supply stores and agricultural extension stations strongly en-courage the use of green agricultural technologies—indicating a high level of promotion consistency—farmers exhibit a higher level of trust in the technology,which in turn increases their likelihood of adopt-ing it.Therefore,improve the coordinated technology extension mechanism,enhance farmers'trust in agricultural testing soil formula and fertilization technology,and develop effective incentive measures based on farmers'characteristics,which is an effective way to enable farmers to adopt testing soil for-mula and fertilization technology.关键词
推广一致性/测土配方施肥技术/农户采纳行为/信任程度Key words
technology extension consistency/testing soil formula and fertilization technology/adoption behavior/trust degree分类
管理科学引用本文复制引用
李欣,李文静..推广一致性对农户绿色生产技术采纳行为的影响研究[J].华中农业大学学报（社会科学版）,2025,(3):67-76,10.基金项目
国家自然科学基金面上项目"信息不对称、技术推广服务与稻农采纳行为:基于生物农药的理论与实证研究"(72073048) （72073048）
国家自然科学基金青年项目"农户测土配方施肥技术规范使用行为的信息强化机制与应对政策研究"(72203125). （72203125）
