当代智库传播策略的跨学科建构OA

[Research purpose]Think tank communication is an interdisciplinary process of meaning construction.Previous studies have focused on the content,methods,subjects and effects of think tank communication from the specific disciplinary perspective,lacking a systematic examination of the formation of think tank communication strategies.In view of this,a more systematic framework from an interdisciplinary perspective is constructed.[Research method]By reviewing and analyzing the strengths and weaknesses of the theories of previous think tank communication research,including theories from sociology,communication studies and linguistics,based on the concept of constructivism,a cross-disciplinary framework for contemporary think tank communication strategies is constructed.[Research conclusion]The interdisciplinary theoretical framework can provide a more comprehensive theoretical basis for the interaction among various elements of think tank communication strategies and can examine the logic of think tank communication strategies more systematically.Under this framework,communication strategies can be divided into two dimensions:strategy positioning and strategy implementation.Strategy positioning includes communication orientation and communication goals,while strategy implementation includes discourse strategies and non-discourse strategies.The formulation of think tank communication strategies is a systematic and coherent process,which requires the mobilization of various resources both inside and outside think tanks,an understanding of historical and current value orientations,and the shaping of a coordinated communication concept in both discourse and non-discourse dimensions.