数字经济赋能绿色消费的内在机制与实现路径OA

[Research purpose]With the continuous development of digital economy and the increasing environmental awareness of consumers,how to empower green consumption with digital economy has become an urgent problem to be solved.[Research method]Aiming at this problem,starting from the close relationship between digital economy and green consumption,this article conducts an in-depth analysis of the specific areas in which digital economy empowers green consumption,such as green ecology,green manufacturing and logistics,low-carbon travel,food safety,etc.It explores the mechanism by which digital economy enhances consumers'environmental awareness and promotes green consumption models,and points out that the implementation pathways of digital economy empowering green consumption includes policy support and technical support.[Research conclusion]Based on a comprehensive analysis,this article proposes suggestions to improve relevant policy measures and strengthen the construction of legal protection systems.It encourages enterprises to accelerate the innovative application of digital technologies,such as data sharing,artificial intelligence,and blockchain,in green consumption,promoting the construction of standards for digital economy and green consumption.