科技智囊Issue(4)：34-40,7.DOI:10.19881/j.cnki.1006-3676.2025.04.05
数字经济赋能绿色消费的内在机制与实现路径
The Intrinsic Mechanism and Implementation Pathways of Digital Economy Empowering Green Consumption
摘要
Abstract
[Research purpose]With the continuous development of digital economy and the increasing environmental awareness of consumers,how to empower green consumption with digital economy has become an urgent problem to be solved.[Research method]Aiming at this problem,starting from the close relationship between digital economy and green consumption,this article conducts an in-depth analysis of the specific areas in which digital economy empowers green consumption,such as green ecology,green manufacturing and logistics,low-carbon travel,food safety,etc.It explores the mechanism by which digital economy enhances consumers'environmental awareness and promotes green consumption models,and points out that the implementation pathways of digital economy empowering green consumption includes policy support and technical support.[Research conclusion]Based on a comprehensive analysis,this article proposes suggestions to improve relevant policy measures and strengthen the construction of legal protection systems.It encourages enterprises to accelerate the innovative application of digital technologies,such as data sharing,artificial intelligence,and blockchain,in green consumption,promoting the construction of standards for digital economy and green consumption.关键词
数字经济/绿色消费/技术支撑/政策支持/低碳出行Key words
digital economy/green consumption/technical support/policy support/low-carbon transportation分类
管理科学引用本文复制引用
孙全胜..数字经济赋能绿色消费的内在机制与实现路径[J].科技智囊,2025,(4):34-40,7.基金项目
国家社科基金重大项目"问题哲学理论前沿与理论创新研究"(18ZDA026). （18ZDA026）
