设计2025，Vol.38Issue(8)：27-31,5.
新文创视域下旅游文创产品的建设路径研究
RESEARCH ON THE CONSTRUCTION PATH OF TOURISM CULTURAL AND CREATIVE PRODUCTS FROM THE PERSPECTIVE OF NEW CULTURAL AND CREATIVE INDUSTRIES
摘要
Abstract
With the continuous upgrading and transformation of cultural and creative industries,the development process and design strategy of tourism cultural and creative products under the background of new cultural and creative industries are deeply explored and analyzed.By analyzing the development status of tourism cultural innovation under the background of new cultural innovation,combined with the characteristics of new cultural innovation,this paper summarizes the development process and design strategy of tourism cultural innovation products,and provides a new standard method and innovation idea for sustainable design of tourism cultural innovation in combination with the current market demand,using new technologies,new concepts and new consumption patterns.关键词
新文创/旅游文创/IP/可持续文创/新消费模式Key words
New cultural and creative industries/Tourism culture and creativity/IP/Sustainable cultural creation/New consumption model分类
管理科学引用本文复制引用
李运颖..新文创视域下旅游文创产品的建设路径研究[J].设计,2025,38(8):27-31,5.
