摘要
Abstract
This study aims to explore the innovative application of generative AI in new media art education by constructing a closed-loop educational model from classroom to market.The objective is to establish new pathways for collaboration between creation and industry,reduce enterprise trial-and-error costs,enhance educational interactivity,and stimulate student creativity,thereby promoting deep integration between education and industry.Employing a case study approach,the research focuses on the practice of product IP development and design.It thoroughly analyzes key processes and practical insights,including how students accurately capture market demands,engage in group creative discussions,utilize generative AI tools for creation,and test market feedback through new media platforms.This approach validates the effectiveness of the closed-loop model and collaborative mechanisms.The introduction of generative AI significantly enhances students'creative efficiency and innovation capabilities,deepens their understanding of market demands,effectively reduces enterprise product development costs,maximizes corporate benefits,and achieves positive interaction between education and industry.This research provides a new paradigm for the integration of art education and industrialization,optimizes industrial decision-making processes,enriches teaching content,and significantly stimulates student creativity.It offers valuable references for the future development of new media art education and fills the gap in domestic interdisciplinary research in this field.关键词
生成式AI/新媒体艺术教育/闭环模型/课堂—市场协同/产品IP开发设计/产教融合Key words
Generative AI/New media art education/Closed-loop model/Classroom-market synergy/Product IP development and design/Integration of industry and education分类
社会科学
