沈阳农业大学学报（社会科学版）2025，Vol.27Issue(1)：83-91,9.DOI:10.3969/j.issn.1008-9713.2025.01.009
乡村振兴背景下数字技术对农村文化消费的影响
Impact of Digital Technology on Rural Cultural Consumption in the Context of Rural Revitalization
摘要
Abstract
Digital technology-driven rural cultural consumption is of great significance to boost rural cultural consumption and achieve rural revitalization.According to the data of China Comprehensive Social Survey 2021,regression analysis is conducted using OLS and Ordered Probit Model,and mediation test is conducted by Bootstrap method to study the influencing factors and mechanism construction of digital technology on rural cultural consumption.The results show that digital technology has a significant positive impact on rural cultural consumption;social activities,and learning and charging also play a partial mediating role between digital technology and cultural consumption.In this regard,it is necessary to strengthen digital construction in rural areas and implement the"digital+culture"strategy,build social platforms to carry out cultural activities in rural areas,and advocate cultural figures to stand in the digital foreground and help rural residents learn and recharge their batteries.关键词
数字技术/文化消费/乡村振兴/社交活动/学习充电Key words
digital technology/cultural consumption/rural revitalization/social contact/learn to recharge分类
社会学引用本文复制引用
李东海,韩宝艳..乡村振兴背景下数字技术对农村文化消费的影响[J].沈阳农业大学学报（社会科学版）,2025,27(1):83-91,9.基金项目
安徽省高校重点人文社科项目(2022AH050217) （2022AH050217）
合肥市哲学社会科学规划项目(HFSKYY202448) （HFSKYY202448）
