摘要
Abstract
To explore the significant role of Tianjin agricultural product e-commerce livestreaming in rural revitalization,analyze its strengths,weaknesses,opportunities,and threats,and propose targeted optimization suggestions,the development status of Tianjin a-gricultural product e-commerce livestreaming was systematically reviewed through methods such as literature review and field re-search.The advantages and shortcomings of Tianjin agricultural product e-commerce livestreaming were analyzed,The development status of Tianjin agricultural product e-commerce livestreaming was systematically reviewed through methods such as literature review and field research,and its advantages and shortcomings in areas such as brand cultivation,talent development,marketing promotion,and logistics systems were analyzed.It was found that Tianjin agricultural product e-commerce livestreaming had significant advan-tages in promoting rural revitalization,including strong government policy support,a solid foundation for agricultural product branding,and continuously improving infrastructure.However,challenges such as a shortage of professional talent and a lack of innovation in livestream content were identified.With the rapid development of the e-commerce livestream industry and the deepening implementa-tion of rural revitalization strategies,Tianjin agricultural product e-commerce livestreaming was observed to face substantial opportu-nities,such as platform support and enormous market potential.At the same time,threats including inadequate industry regulation and homogenized market competition were noted.In response to these challenges,four development strategies were proposed:promoting a-gricultural product branding,introducing talent cultivation programs,enhancing brand influence through marketing,and optimizing lo-gistics systems.These strategies were designed to foster the sustainable development of Tianjin agricultural product e-commerce livestreaming and contribute to rural revitalization.关键词
乡村振兴/天津农产品/电商直播Key words
rural revitalization/Tianjin agricultural products/E-commerce live broadcast分类
管理科学
