中国标准化Issue(8)：75-78,4.DOI:10.3969/j.issn.1002-5944.2025.08.008
乡村旅游服务质量标准化提升策略研究
Research on the Standardization Improvement Strategy of Rural Tourism Service Quality
摘要
Abstract
With the rapid development of rural tourism,improving service quality has become a key factor of attracting tourists and promoting sustainable development.In rural areas,strengthening the standardization of service quality not only facilitates the healthy development of the rural tourism industry but also contributes to the branding of rural tourism and the effective growth of the rural tourism economy.Therefore,this article takes standardization as the entry point,proposes strategies such as standardization of service facilities,normalization of service processes,diversification of product development,and institutionalization of management mechanisms.It aims to promote the high-quality development of rural tourism,enhance tourists'experience,and facilitate the continuous growth of enterprise competitiveness.关键词
乡村旅游/服务质量/标准化/提升策略Key words
rural tourism/service quality/standardization/improvement strategies引用本文复制引用
杜雪立,郭帅..乡村旅游服务质量标准化提升策略研究[J].中国标准化,2025,(8):75-78,4.
