摘要
Abstract
Focusing on the quality culture construction of Dongfeng Mengshi Automobile Technology Co.,Ltd.,the paper aims to explore the practical path and effect of enhancing the competitiveness of automobile enterprises.Through setting up high end,intelligence,electrification and goals of other quality culture construction,the leaders of the company were motivated to participate in quality policy formulation and knowledge sharing;the company improved the education and training system,built a quality culture cultivation system;it improved the standards for management system,built an efficient quality system framework;it established a communication and promotion platform,created a good brand image.The measures above have been embedded in the product lifecycle management process.In the end,the MHERO 917 and other vehicles have excellent performance and reliability,which has stabilized the high-end market position,improved the brand image,and enhanced the internal cohesion of the enterprise.Its experience provides a reference for the automobile industry to facilitate the sustainable development and quality improvement of enterprises.关键词
东风猛士科技/质量文化建设/汽车企业/卓越品质/实践路径Key words
Dongfeng Mengshi Technology/quality culture construction/automobile enterprise/excellent quality/practice path
