中国农业科技导报2025，Vol.27Issue(5)：1-12,12.DOI:10.13304/j.nykjdb.2025.0007
我国食用豆区域公用品牌发展现状、问题及对策分析
Food Legumes of Regional Public Brands:Status,Problems and Development Suggestions
摘要
Abstract
Food legumes constitute a critical pillar of China's food system,and regional public brands serve as a strategic lever to drive their industrial upgrading toward high-quality development.The current status of regional public brands for food legumes was analyzed in China across 4 dimensions:brands number,brands distribution,brands value and brands premium.The findings revealed that China had established 84 regional public brands of food legumes,but the average annual growth rate dropped to 1.2%.1/3 of the planting provinces accountted for 3/4 of the brands,with 90%of the brands concentrated in mung beans,adzuki beans,broad beans,peas and kidney beans.In comparison to other agricultural products,the regional public brand value of food legumes ranked in the middle to lower range,with brand premium rates varying between 12.63%and 2 058.70%.The development of legume brands was hindered by the lack of top-level design,insufficient development efforts,underutilization of potential medicinal properties and an imperfect entry-exit mechanism.Based on these findings,several recommendations were proposed,including the development of innovative products,strengthening of strategic planning,categorization and cultivation of regional public brands and improvement of the brand entry-exit framework.关键词
食用豆/区域公用品牌/品牌分布/品牌价值/品牌溢价Key words
food legumes/regional public brands/brand distribution/brand value/brand premium分类
经济学引用本文复制引用
张鸾,尹国栋,张昀,姜常宜,麻吉亮,张蕙杰..我国食用豆区域公用品牌发展现状、问题及对策分析[J].中国农业科技导报,2025,27(5):1-12,12.基金项目
国家食用豆产业技术体系建设专项(CARS-08). （CARS-08）
