当代职业教育Issue(3)：74-83,10.
我国职业教育活动周品牌塑造:发展历程、现实成效与优化策略
The Development History,Realistic Effectiveness and Optimization Strategies of Branding Vocational Education Activity Week in China
摘要
Abstract
As an institutional and regular practical activity to advance the development of vocational education in China,the ten-year development process of vocational education activity week has shaped a branding process for vocational education.Throughout ten-year development,the initiative has demonstrated transformative trends:the thematic focus shifted from singular to dual functions;participating actors evolved from small quantity and single to multi-dimensional collaboration;activity list transitioned from public awareness campaigns to specialized promotion;and publicity coverage expanded from local emphasis to nationwide reach.The ten-year development of the vocational education activity week has witnessed remarkable outcomes,the continuous optimization of the organization framework,it has promoted the quality and effectiveness of brand actions;the open and inclusive organization model has promoted the continuous enhancement of the consensus on vocational education;and the expanding influence of the organization has created a social atmosphere that promotes the development of vocational education.To further optimize the initiative,it is necessary to coordinate resources to strengthen the vocational education brand at the national level,lead society-wide support vocational education at the societal level,and high light the value orientation of skill-based talent development at the school level.关键词
教育强国/职业教育活动周/职业教育品牌/技能人才/职业教育认同Key words
leading country in education/vocational education activity week/vocational education brand/skilled talents/vocational education recognition分类
社会科学引用本文复制引用
沈文明..我国职业教育活动周品牌塑造:发展历程、现实成效与优化策略[J].当代职业教育,2025,(3):74-83,10.基金项目
2024年度江苏高校哲学社会科学研究一般项目"辅导员引导学生技能成才的思政教育研究"(编号:2024SJSZ0557) （编号:2024SJSZ0557）
江苏省职业技术教育学会2025-2026年度江苏职业教育研究课题"教育强国建设背景下学生对技能人才职业认同研究"(编号:XHYBLX2025021). （编号:XHYBLX2025021）
