当代经济管理2025，Vol.47Issue(5)：34-44,11.DOI:10.13253/j.cnki.ddjjgl.2025.05.005
数字技术如何赋能农业社会化服务
How Can Digital Technologies Empower Agricultural Socialized Services
摘要
Abstract
Through comparative case studies,this paper uncovers the underlying mechanisms and practical effects of digital technologies in addressing issues on both the demand side and the supply side of agricultural socialized services.The research reveals that digital technologies enhance farmers'awareness and acceptance of such services,enable precise response to service demands and personalized customization,optimize service provision and efficiency,and bridge the information asymmetry gap between service providers and recipients.Case analyses demonstrate that digital platforms,smart equipment,big data analysis,among other technological means,play a pivotal role in integrating service resources,enhancing service quality and efficiency,fostering economies of scale,and reinforcing the self-development capabilities of service providers.Cross-case analyses further distill the commonalities,differences,and shortcomings in the application of digital technologies in agricultural socialized services,leading to policy recommendations targeting digital infrastructure,agricultural service information platforms,technology innovation and demonstration,policy environment,and talent cultivation.关键词
数字技术/农业社会化服务/需求响应/资源整合/供需匹配Key words
digital technology/agricultural socialized services/demand responsiveness/resource integration/supply-demand matching分类
管理科学引用本文复制引用
马改艳..数字技术如何赋能农业社会化服务[J].当代经济管理,2025,47(5):34-44,11.基金项目
福建省高校以马克思主义为指导的哲学社会科学学科基础理论研究重点项目"数字经济驱动我省农业绿色转型的理论机制与实现路径"(FJ2024MGCA026) （FJ2024MGCA026）
福建省科技厅创新战略研究项目"数字技术赋能福建特色农业产业高质量发展的内在机制和实现路径"(2024R0029). （2024R0029）
