中北大学学报（社会科学版）2025，Vol.41Issue(3)：116-123,8.DOI:10.3969/j.issn.1673-1646.2025057
博弈论视角下危机公关的稳定性策略分析
Stability Strategy Analysis of Crisis Public Relations from the Perspective of Game Theory
魏修治 1赵天琪2
作者信息
- 1. 合肥大学语言文化与传媒学院,安徽 合肥 230601||合肥日报传媒集团,安徽 合肥 230011
- 2. 合肥大学语言文化与传媒学院,安徽 合肥 230601
- 折叠
摘要
Abstract
The new media environment and competitive model have made organizations increasingly focus on establishing and maintaining good relationships with the public.Through two-way communication and dialogue with the public,a good organization-public relationship is formed to maintain and enhance the organization's social image,and to help the organization gain an advantage in fierce market competition.The direct reason for BMW-MINI's public relations crisis is the failure to achieve two-way communication and dialogue with the public.From the perspective of game theory,when conducting crisis public relations,organizations should be guided by maintaining public recognition and loyalty,face public questioning directly,channel public emotions properly,take responsibility proactively,and solve problems sincerely.The key to establishing a good organization-public relationship is for the organization to be able to provide high-quality products or services to the public.关键词
危机公关/博弈论/稳定性/双赢Key words
crisis public relations/game theory/stability/win-win on both sides分类
社会科学引用本文复制引用
魏修治,赵天琪..博弈论视角下危机公关的稳定性策略分析[J].中北大学学报（社会科学版）,2025,41(3):116-123,8.
