江苏大学学报（自然科学版）2025，Vol.46Issue(3)：284-292,9.DOI:10.3969/j.issn.1671-7775.2025.03.005
考虑安全保障措施影响的乘客顺风车风险感知建模与分析
Modeling and analysis of passenger risk perception based on ride-hailing security measures
摘要
Abstract
To investigate the influence of security measures on resident ride-hailing decision behavior and travel preference,the extended technology acceptance model was constructed.Based on the nationwide network questionnaire survey data,the multiple indicators and multiple causes(MIMIC)model was used to test the path of the extended technology acceptance model.The comprehensive weighted average method was used to evaluate the effectiveness of rectification measures.The results show that the security risk is the critical factor to prevent passengers from using ride-hailing.On the contrary,privacy risk has slightly negative impact on the use intention.The male,the group with high frequency of using ride-hailing and the group with old age have more positive attitude towards using ride-hailing again after safety rectification.The effectiveness analysis reveals that passengers have high recognition degree for safety response,driver reviewing and identification with scores of 6.43,6.07 and 6.02,respectively.关键词
顺风车/技术接受模型/感知风险/安全保障措施/使用意向Key words
ride-hailing/technology acceptance model/perceived risk/security measures/use intention分类
交通运输引用本文复制引用
景鹏,蒋成玺,潘克文,陈媛媛,查晔..考虑安全保障措施影响的乘客顺风车风险感知建模与分析[J].江苏大学学报（自然科学版）,2025,46(3):284-292,9.基金项目
国家自然科学基金资助项目(71871107) （71871107）
