南昌工程学院学报2025，Vol.44Issue(2)：68-76,9.
网络舆情演化形态的类型分析
Analysis of evolution types of online public opinion
摘要
Abstract
In response to the diversity of online public opinion evolution,a typological study was conducted from a complexity perspective.Firstly,the connotations of basic concepts such as public opinion,online public opinion,and its evolution were analyzed.We introduce the method of identical-discrepancy-contrary analysis from set pair theory to examine the types of online public opinion evolution forms.By elucidating that the phenomena of polarization,der-ivation,and reversal in the evolution of online public opinion correspond respectively to identity,discrepancy and contrary,we establish a complete classification of evolutionary forms under the analytical dimension.Then,consider-ing directionality,a two-dimensional structural description of online public opinion evolution forms was given by in-troducing the directional dimension,resulting in three categories of six different evolutionary forms,which were for-mally described using a 2 × 3 morphological matrix.Under this two-dimensional structural description,specific ex-planations were provided for bias assimilation,online public opinion structural reversal,horizontal and vertical deri-vation,deepening the sensory and rational understanding of online public opinion evolution forms.Finally,the idea of creating a public opinion morphology was proposed,clarifying the research scope of public opinion morphology dominated by the category,structure,and evolution forms of public opinion.关键词
网络舆情/演化形态/形态学矩阵/集对分析/极化/反转/衍生/舆情形态学Key words
online public opinion/evolution form/morphological matrix/set pair analysis/polarization/reversal/deri-vation/public opinion morphology分类
社会科学引用本文复制引用
肖人彬,侯俊东,陈曦,陈庭贵..网络舆情演化形态的类型分析[J].南昌工程学院学报,2025,44(2):68-76,9.基金项目
国家自然科学基金资助项目(72374077) （72374077）
国家社会科学基金资助项目(20BTQ059) （20BTQ059）
