农业图书情报学报2025，Vol.37Issue(2)：61-74,14.DOI:10.13998/j.cnki.issn1002-1248.25-0065
替代与重叠:公共文化参与中用户数字化水平与服务可及性的关系
Substitution and Overlap:The Relationship Between User Digitization and Service Accessibility in Public Cultural Participation
摘要
Abstract
[Purpose/Significance]The ongoing digital transformation has led to significant changes in public cultural services,particularly in content generation,communication channels,and modes of public participation."Accessibility,"a key indicator of the extent to which citizens'cultural rights are realized,is typically assessed along four dimensions:availability,acceptability,accessibility,and adaptability.Previous research has focused primarily on the supply side of accessibility,examining how factors such as the distribution of cultural resources,infrastructure development,and policy support affect user engagement.However,with the widespread adoption of digital technologies,individuals'ability and willingness to access information,utilize services,and provide feedback-collectively referred to as"digital literacy"-has become an increasingly important variable influencing cultural participation.Consequently,this study seeks to explore the relationship between users'digital literacy and the accessibility of public cultural services from a demand-side perspective.It aims to provide a more systematic theoretical framework and practical approach to optimizing the effectiveness of public cultural services.[Methods/Process]This study assesses users'digital literacy by examining their level of digital access,Internet usage,and service availability based on data collected from the Beijing-Tianjin-Hebei region.A structured questionnaire yielded 892 valid responses.To analyze the relationship between users'digital literacy and the accessibility of public cultural services,the study applies a generalized ordered logit model.A generalized ordered logit model is employed to analyze the substitution and overlap effects between users'digital literacy and the various dimensions of service accessibility.[Results/Conclusions]There is currently a digital divide exists between different demographic groups.A significant substitution effect is observed between traditional public cultural accessibility and users'digital literacy,with limited overlap between the two.Digitization has driven the modernization of public cultural resources and services,particularly in terms of technology and service delivery.However,there remains a time lag between the users'digital literacy of users and the digital transformation of the public cultural supply side.This lag suggests that the digital needs of users and the availability of digital cultural services are not fully aligned,which negatively impacts the effectiveness of public cultural services.Therefore,enhancing users'digital literacy,especially improving their ability to adapt to digital cultural resources,is a crucial factor in transitioning public cultural services from"accessibility"to"enjoyment".In promoting the digital upgrading of public cultural services,greater emphasis should be placed on developing users'capabilities and anticipating their needs.关键词
数字化/可及性/文化参与/替代效应/重叠效应Key words
digitization/accessibility/cultural participation/substitution effect/overlapping effect分类
社会科学引用本文复制引用
王元明,王雪丽..替代与重叠:公共文化参与中用户数字化水平与服务可及性的关系[J].农业图书情报学报,2025,37(2):61-74,14.基金项目
天津市艺术与科学规划项目"天津市农村居民公共文化需求征询与有效供给"(D20006) （D20006）
