情报杂志2025，Vol.44Issue(5)：112-121,129,11.DOI:10.3969/j.issn.1002-1965.2025.05.014
基于网络舆情反转的演化博弈分析
Evolutionary Game Analysis Based on Network Public Opinion Reversal
摘要
Abstract
[Research purpose]The rapid development of social media has led to the frequent occurrence of online public opinion rever-sals,which adversely affect social stability.The evolutionary game analysis of online public opinion reversals can offer guiding suggestions for relevant departments to effectively manage public opinions.[Research method]In light of this issue,a four-party game model con-sisting of netizens,online media,parties concerned and the government was established.The evolutionary game theory was employed to analyze the dynamic evolution process and the influencing factors of the strategic choices of the four parties under different government re-sponse attitudes.Simultaneously,the Matlab software was utilized to simulate the evolution trend of public opinions under various condi-tions.[Research result/conclusion]The research indicates that the punitive measures of the government can have a deterrent effect on the media and the parties concerned,but they cannot be used as a means to suppress public opinions.The trust benefits from government regu-lation have a significant impact on the government's positive regulatory efforts.The cost of government regulation negatively promotes public opinion governance and may even change the attitude towards public opinion governance.In this regard,the government should rea-sonably grasp the intensity of punishment,establish a sound public opinion early warning mechanism and supervision system in multiple di-rections and channels,reduce control costs,and improve government credibility.关键词
网络舆情/舆情反转/舆情演化/演化博弈/舆情治理/舆情仿真Key words
network public opinion/public opinion reversal/public opinion evolution/evolutionary game/public opinion governance/public opinion simulation分类
社会科学引用本文复制引用
边晶梅,俞双儿,周超,姚爽..基于网络舆情反转的演化博弈分析[J].情报杂志,2025,44(5):112-121,129,11.基金项目
辽宁省教育厅基本科研项目"基于修正Shapley值法的PPP项目收益分配机制研究"(编号:LJKMR20220804) （编号:LJKMR20220804）
沈阳化工大学"优青托举计划""化工园区突发事件应急管理能力评估研究"(编号:2022YQ011)研究成果. （编号:2022YQ011）
