首都师范大学学报（自然科学版）2025，Vol.46Issue(3)：81-89,9.DOI:10.19789/j.1004-9398.2025.03.012
北京乡村旅游者餐饮负面评论发表渠道及动机研究
Channels and motivations for negative comments of rural tourist on catering in Beijing
苏彦蛟 1文谨1
作者信息
- 1. 首都师范大学资源环境与旅游学院,北京 100048
- 折叠
摘要
Abstract
The study of negative comments on the catering of rural tourists will help tour operators improve the quality of service and promote the benign development of rural tourism.This article takes tourists from rural tourist areas around Beijing as the research object,and studies the channels(traditional word-of-mouth channels,WeChat groups and Moments channels,comment platform channels)and motivations for their negative comments on tourism and catering.The results show that:(1)the main motivations for tourists to make negative comments on different channels are different.Tourists are more willing to meet their social needs through traditional word-of-mouth channels,and meet their needs to vent negative emotions,protect their rights and provide help through comment platform channels.(2)Age is the most important factor affecting tourists to make negative comments.With the increase of age,the negative emotions of tourists are vented.The motivation for defending rights and the motivation to provide help shows a weakening trend,while the motivation of social demand shows an increasing trend.With the improvement of education,the motivation to vent the negative emotions of tourists is weakened,and the motivation to protect rights and provide help is enhanced.It is recommended that tourism catering operators provide targeted services to different tourism catering sub-markets and understand the psychology of tourists through different negative comment channels,so as to improve the service quality of rural tourism catering and improve the satisfaction of tourists.关键词
乡村旅游者/餐饮/负面评论/评论渠道/评论动机Key words
rural tourists/catering/negative comments/comment channels/comment motivation分类
管理科学引用本文复制引用
苏彦蛟,文谨..北京乡村旅游者餐饮负面评论发表渠道及动机研究[J].首都师范大学学报（自然科学版）,2025,46(3):81-89,9.
