摘要
Abstract
This study uses the Giant Arithmetic big data platform to select daily data from Douyin and Toutiao from January 25th to July 22nd,2024.Through the comprehensive index of keywords,content score,dissemination score,and search score,the influence and supply-demand status of agricultural technology promotion are evaluated.Additionally,the audience characteristics and demand differences of users are analyzed using demographic profiling.The results show that the overall supply and demand situation of agricultural technology promotion is generally good,with sufficient supply and obvious effects,but relatively low demand.The population paying attention to agricultural technology promotion is mainly concentrated in third-and fourth-tier cities and major agricultural provinces,with the elderly as the majority.In view of this,strategies such as brand building,digital platform docking,and incentives for middle-aged and young people to participate are proposed to address the imbalance in supply and demand for agricultural technology promotion.关键词
巨量算数/人群画像/农业技术推广/数字化平台Key words
Giant arithmetic/Demographic profiling/Agricultural technology promotion/Digital platform分类
管理科学
