标准科学Issue(5)：40-45,6.DOI:10.3969/j.issn.1674-5698.2025.05.006
线上展览产业链及标准化研究
Research on the Industry Chain and Standardization of Online Exhibitions
摘要
Abstract
[Objective]Online exhibitions have become an important new format in the digital development process of the exhibition industry,but due to the lack of relevant standard,the development of the online industry chain faces many challenges.The purpose of this research is to propose a standard subsystem for the online exhibition industry chain to support the high-quality development of online exhibitions.[Methods]The research adopts literature analysis and industry research methods to analyze the structure and current status of standards within the online exhibition industry chain,identifies standardization needs,and constructs an online exhibition standard subsystem from the two dimensions of"industry chain"and"standards".[Results]The goal is to form a systematic,coordinated,hierarchical,and fully functional standard subsystem for online exhibitions,and to propose suggestions for the development and revision of 20 key standards.[Conclusion]Online exhibitions are still in the initial stage of digitization.Subsequent efforts should promptly respond to dynamic changes and development needs in the industry,continuously optimize the standard subsystem,and provide timely and effective standard support for the digital transformation and upgrading of the exhibition industry in China.关键词
线上展览/产业链/标准化Key words
online exhibition/industry chain/standardization引用本文复制引用
潘雪婷..线上展览产业链及标准化研究[J].标准科学,2025,(5):40-45,6.基金项目
本文受到国家市场监督管理总局科技项目"基于适用性的国内、国际标准转化指标体系的构建"(项目编号:2023MK036) （项目编号:2023MK036）
上海市市场监督管理局科技项目"会展活动碳排放测算模型及应用研究"(项目编号:2023-61)资助. （项目编号:2023-61）
