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网络谣言对网络生态的影响模型构建及实证研究

吴树芳 叶云龙 陈娜娜

数字图书馆论坛2025,Vol.21Issue(3):51-63,13.
数字图书馆论坛2025,Vol.21Issue(3):51-63,13.DOI:10.3772/j.issn.1673-2286.2025.03.006

网络谣言对网络生态的影响模型构建及实证研究

Construction of an Impact Model of Internet Rumors on Network Ecology and Empirical Research

吴树芳 1叶云龙 1陈娜娜2

作者信息

  • 1. 河北大学管理学院,保定 071002
  • 2. 河北大学教育学院,保定 071002
  • 折叠

摘要

Abstract

The issue of Internet rumors has become increasingly prominent in the Internet era,severely disrupting network ecology.To address this problem,this study examines the impact of Internet rumors on network ecology from the perspective of individual psychological states by introducing the concept of flow experience.First,the existing composition of network ecology is analyzed,its limitations are identified,and an optimized framework for network ecology is proposed.Based on this optimized framework,an impact model incorporating flow experience is constructed to assess the influence of Internet rumors on network ecology.Finally,the validity of the model,the proposed research hypotheses,and the mediating role of flow experience are verified through model fit tests,path analysis,and mediation effect tests.The findings reveal that Internet rumors have a significant positive impact on flow experience while exerting a significant negative impact on various components of network ecology,including information producers,information consumers,information transmitters,the physical infrastructure environment,the information resource environment,the social environment,and information intermediary platforms.Moreover,the mediating role of flow experience further amplifies these negative effects.Based on these findings,the study provides countermeasures and suggestions for network ecological governance.

关键词

网络谣言/网络生态/心流体验/影响模型

Key words

Internet Rumor/Network Ecology/Flow Experience/Impact Model

引用本文复制引用

吴树芳,叶云龙,陈娜娜..网络谣言对网络生态的影响模型构建及实证研究[J].数字图书馆论坛,2025,21(3):51-63,13.

基金项目

本研究得到国家社会科学基金一般项目"跨平台网络敏感信息引导式检测及治理研究"(编号:24TQB00713)资助. (编号:24TQB00713)

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